ONLINE
COURSE
ESRM 320, Marketing and Management from a Sustainability
SLN 11447
5 credits
TU/TH 4:30-6:50 PM
ESRM 320 is an introductory business courses designed for
non-business
majors, has NO prerequisites, and gives NW and I&S credit. Course
info
is at htthttps://canvas.uw.edu/courses/989152/assignments/syllabus.html
ABOUT 320...
For-profit companies and non-profit organizations use marketing and
human
resources to create and deliver products, services, and ideas. This course
explores: 1) business practices that are aligned with environmental
stewardship
and social responsibility standards; 2) the concepts and models of a market
orientation; 3) how markets are researched and targeted, and products
positioned, to meet consumer needs; 4) creating and pricing products,
developing
distribution channels, and implementing promotion campaigns; 5) managerial
and
leadership skills and styles; 6) how companies motivate employees and
develop
human capital; and 7) methods for recruiting, selecting, training, and
evaluating employees. What does sustainability mean, and how is it
manifested in
business? Various definitions of sustainability have been used, but all
share a
common understanding that sustainability refers to integrating
environmental,
social responsibility, and financial/economic elements in order to meet the
needs of people today without compromising Earth’s capacity to provide for
future generations. Said another way, practicing sustainability involves
balancing the three Ps: planet, people, and profits.
