ESRM 320, Marketing and Management >From a
Sustainability (ENVIRONMENTAL
& SOCIAL RESPONSIBILITY) Perspective (SLN 14447) is an
online course (except for two mandatory in-person exams on
11.10 and 12.10) that does not charge an additional fee and offers 5
credits, NW, and I&S. This course has no
prerequisites. Below is overview info, and details are on the
website
at
https://canvas.uw.edu/courses/989152/assignments/syllabus. This course involves both conceptual learning and
hands on
research.
Marketing
and
Management. In ESRM 320, we explore two of the four primary business
dimensions: marketing and human resource management (companion course ESRM
321
explores finance and accounting). Marketing refers to promoting, pricing,
and
distributing new and existing products and services that are aimed at
satisfying
consumers’ wants, needs, and objectives. Human resource management refers to
developing, managing, and motivating human capital and resources.
Sustainability. Refers to integrating environmental,
social,
and financial elements in order to meet the needs of people today without
compromising Earth’s capacity to provide for future generations. We will
explore
the meaning and importance of sustainable business practices that respect
and
adhere to best environmental science methods and ethical social
responsibility
standards. The context for this exploration will be assessing corporate
sustainability reports.
Learning Objectives (at the end of this course, students should be able to do the following):
Learning Objectives (at the end of this course, students should be able to do the following):
- Explain marketing, human resources, corporate social responsibility, and sustainability concepts
- Summarize how a market orientation and commitment to sustainability can enhance customer and employee satisfaction
- Describe how consumer markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ wants and needs
- Compare techniques for creating value-added products, services, and ideas; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns
- Define managerial and leadership styles and theories of motivation, persuasion, and influence
- Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
- Describe Global Reporting Initiative (GRI) framework for sustainability reporting
- Assess GRI human rights, labor practices and decent work, product responsibility, and society indicators to measure actual sustainability performance
- Analyze real world sustainability performance using data in corporate sustainability reports
- Summarize and interpret sustainability performance data
