ESRM 320, Marketing and
Management From a Sustainability Perspective (info below and
more detailed info at https://canvas.uw.edu/courses/973108/assignments/syllabus)
ESRM 321, Finance and
Accounting From a Sustainability Perspective (info below and
more detailed info at https://canvas.uw.edu/courses/973109/assignments/syllabus)
Summer Term A ESRM 320
(SLN
11413) is a 100% online course (except for the in-person final exam
on
July 21), and there is an optional second in
person class, on June 23, to meet face to face and to introduce the
course.
Overview.
For-profit companies and non-profit organizations use marketing and
human
resources to create and deliver products, services, and ideas. This course
explores: 1) business practices that are aligned with environmental
stewardship
and social responsibility standards; 2) the concepts and models of a market
orientation; 3) how markets are researched and targeted, and products
positioned, to meet consumer needs; 4) creating and pricing products,
developing
distribution channels, and implementing promotion campaigns; 5) managerial
and
leadership skills and styles; 6) how companies motivate employees and
develop
human capital; and 7) methods for recruiting, selecting, training, and
evaluating employees. Sustainability refers to integrating environmental,
social, and financial/economic elements in order to meet the needs of people
today without compromising Earth’s capacity to provide for future
generations.
This course explores the meaning and importance of sustainable business
practices that respect and adhere to best environmental science methods and
ethical social responsibility standards. The context for this exploration
will
be corporate sustainability reports.
Learning Objectives (at the end of this course, students should be
able
to do the following).
- Explain the vocabulary, concepts, and models of marketing, human resources, and sustainability
- Summarize how a market orientation and commitment to sustainability can enhance customer and employee satisfaction
- Describe how consumer markets are segmented, targeted, and products positioned to satisfy individual, government, and business consumers’ wants and needs
- Compare techniques for creating value-added products, services, and ideas; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns
- Define managerial and leadership styles and theories of motivation, persuasion, and influence
- Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees
- Describe sustainability reporting and the GRI indicators for measuring sustainability performance
- Assess real world sustainability performance using corporate sustainability reports and GRI indicators
- Analyze and interpret sustainability performance data
- Learn how to use Excel spreadsheets
Summer Term B ESRM 321
(SLN
11414) is a 100% online course (except for the in-person final exam
on
August 20), and there is an optional second
in
person class, on July 23, to meet face to face and to introduce the
course.
Overview.
We explore two of the four primary business dimensions: finance and
accounting. Finance refers to the flows and uses of money among individuals,
businesses, non-profit organizations, and governments and associated
processes,
institutions, and markets. Accounting involves recording, classifying,
summarizing, and interpreting business transactions to provide management
and
stakeholders with information about a company’s performance, liquidity,
growth,
value, etc. Sustainability. Refers to integrating environmental, social, and
financial elements in order to meet the needs of people today without
compromising Earth’s capacity to provide for future generations. We will
explore
the meaning and importance of sustainable business practices that respect
and
adhere to best environmental science methods and ethical social
responsibility
standards. The context for this exploration will be corporate annual
financial
and sustainability reports.
Learning Objectives (at the end of this course, students should be
able
to do the following).
- Explain the vocabulary and concepts of finance, accounting, and sustainability
- Summarize what money is, counterfeiting deterrence, and financial institutions
- Explain the functions of the U.S. Federal Reserve Board and its monetary policy tools
- Describe stock markets and investing strategies
- Analyze financial statements (e.g., balance sheets, income statements)
- Define corporate financial management
- Summarize corporate social responsibility
- Describe sustainability reporting and the GRI indicators for measuring sustainability performance
- Assess real world sustainability performance using corporate sustainability reports and GRI indicators
- Analyze and interpret sustainability performance data
- Learn how to use Excel spreadsheets
